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Impact Day - The day that a corporation has a secondary offering of shares to the public.
The day on which the availability of a prospectus is advertised, and a flotation is officially announced, along with the pricing of the shares.This comes at the end of a long and tortuous pre-flotation process involving the issuing company, its sponsor, its broker, reporting accountant, PR adviser and, on the regulatory side, the UK Listing Authority and the Stock Exchange.