"Price Skimming" Definition
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 Glossary   >   P   >   "Price Skimming" Definition   

        Price Skimming

A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.

Price Skimming


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Price Skimming - A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.


Price Skimming : a product pricing strategy by which a firm charges the highest initial price that customers will pay. as the demand of the first customers is satisfied, the firm lowers the price to attract another, more price-sensitive segment.