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Agency \ Used in context of general equities. Act of buying or selling for the account and risk of a customer. Generally, an agent, or broker, acts as intermediary between buyer and seller, taking no financial risk personally or as a firm, and charging a commission for the service. The broker represents a customer buyer/seller to a customer seller/buyer and does not act as principal for the firms own trading account. Antithesis of principal. See: dealer.
A business operated by an agent in conjunction with his/her principal.