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Dealer \ An entity that stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). Used in the context of general equities. Individual or firm acting as a principal in a securities transaction. Principals are market makers in securities, and thus trade for their own account and risk. Antithesis of broker. See: agency.
1. An individual or firm willing to buy or sell securities for their own account.