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Goodwill \ Excess of the purchase price over the fair market value of the net assets acquired under the purchase method of accounting.
The excess of the purchase price over the fair market value of an asset. Accountants record this as a "write off" in the financial report.
The value of a business to a purchaser over and above its net asset value. It reflects the value of intangible assets like:reputationbrand namegood customer relationshigh employee moraleand other factors which improve the company"s business.Goodwill is normally given a value in a company"s balance sheet, but is depreciated over a period of time.